Tracking and Web Analytics Services

We will take a look at the current tracking set up, if one exists, or devise a plan that covers your goals. This will involve checking the website for tracking codes, pixels and DataLayer, as well all events and tags in GA4 and GTM.

Our team will listen to your needs, pain points and ambitions and implement a tailored strategy as a one-off project or on a retainer basis, delivering a digital strategy and monthly reporting.

GA4 is used universally as a key performance and behaviour tracking tool. Therefore, part of our process is to ensure your GA4 account is correctly setup, so important metrics are accurately tracked. Our SEO experts will help you create reports, either on GA4 itself or by integrating with Looker Studio. We will also help to integrate GA4 with other tracking tools, like Google Ads, to better share data and create more insightful strategies. With this information, you can assess the effectiveness of your marketing activities, including SEO and other digital channels, and make better decisions about future strategies.

GTM sits at the heart of our tracking implementation. We will use GTM to create a central hub to manage and connect all tools and platforms used to collect data around your activities and performance – whether that’s from Google solutions, such as Ads, other third parties, such as Facebook (Meta) or Pinterest, or even custom HTML codes on your website. This will be used to build a comprehensive vision of your performance on GA4, so you can easily see the effectiveness of your digital activities. We can support your developers with auditing and debugging your current GTM set up, or work entirely with our in-house technical team to create a new container covering all of your needs.

Privacy and new regulations are an ever evolving and challenging landscape. Our team has its finger on the pulse so will ensure current cookie collection, user consent and handling are audited. We can set up the cookie banner, manage the account and cookie lists, and ensure that all tracking and data collection is fully compliant. As the digital landscape becomes cookie-less and privacy laws tighten, we’ll be on hand to advise on best practice for minimum disruption to your tracking and data collection.

Once we understand your tracking needs, we set up and test all requested tracking to ensure the minimum required is active on your website. We make sure goals are correctly linked to Ads campaigns, third-party tracking and business tools are integrated properly, and everything is compliant with GDPR and international policies.

We like to work with our clients on a long-term basis, testing the implementation to confirm that activity is being tracked and reported accurately, and performing weekly checks, regular audits, and ongoing improvements to the tracking and web analytics setup. Where we also deliver a digital marketing strategy, we provide monthly reports covering all the important metrics agreed on at the beginning of the process.

Data is like a drug to us – we can’t get enough! So, we are constantly looking at updates and changes in the market to ensure we stay ahead on the latest implementation and regulations. And as a result, your business benefits from up-to-date tracking solutions. We also strongly believe that sharing is caring, so you can expect full transparency of how your tracking has been set up. Alongside this, we provide training to our clients to ensure they are up to date with current developments, empowering them to understand their data and ask the right questions.