Q3 Services
Q3 Services is a dynamic facility management company dedicated to delivering high-quality, tailored solutions for businesses of all sizes. With a strong focus on reliability, professionalism, and innovation, Q3 Services has grown from a small local provider to one of the top 50 facility management companies in the country. The client approached Emrise for a new website to represent their facility management business, recently growing from the acquisition of a partner business. Emrise helped Q3 Services to rebrand their online presence through a WordPress site redesign, followed by an SEO and content marketing strategy that helped the business to expand their digital footprint.
30%
clicks increase in 1.5 years
150%
impressions increase in 1.5 years
9%
growing organic visibility in a competitive market
The Challenge
Q3 Services reached out to us after a business acquisition, looking to build a modern and performant website to represent the brand and their new list of services. The existing site structure made it difficult to navigate through their offer efficiently, with a lack of internal links and an inefficient use of call-to-actions.
Despite the existing content being descriptive and having a strong brand presence, it lacked a standard format and relevant keywords.
The Strategy
To address the website redesign and to boost brand visibility, our team conducted a competitor analysis to identify the main opportunities, problems, and growth points for the project. To achieve our goals, we focused on these priorities:
- Design a mobile-responsive website theme that aligned with the client’s brand and vision
- Create a website architecture including the main brand pages, sector pages and service pages
- Make use of CTAs, internal links and navigational elements to ensure a smooth experience for users and search engines
- Adopt modern solutions for the sitemap, robots.txt file and technical optimisation
- Design a content structure for the home page, sector and service key pages considering the most recent SEO and GEO requirements.
Strategy Implementation
After ensuring a smooth website launch, Emrise handled the full maintenance of the website and the growth of its visibility. The main tasks delivered included:
-
- Conducting recurrent indexing and technical checks
- Using content marketing and on-page optimisation to populate each page with relevant local and national keywords
- Designing and writing new pages to showcase the expansion of the business and its new partnerships
- Consistently review the market, align the website content and branding with new trends and search shifts, advising on blogs and posts on social media networks
- Adapting to new data privacy requirements, setting up performance tracking, analytics and reporting.
Results
Q3 Services operates in a competitive industry with long-established national players. Within 1.5 years, Emrise helped Q3 Services to reach outstanding results:
- Organic visibility increased from 1% to 9% in a competitive market
- The website ranks top 3 for many competitive keywords, and position 1 for generative searches
- Clicks and impressions grew by 30% and 150%
The Benefits
- A modern website design representative of the Q3 Services brand and offering
- Improved usability and navigability for both users and search engines
- Increased branded and unbranded organic visibility on search engines
- Increased organic conversions – emails, phone calls and form submissions
- Expanded audience reach through the standard organic channels and the new generative and conversational AI tools.
Testimonial
We engaged Emrise to redevelop the Q3 Services website from scratch, creating the new one on the WordPress platform. The project ran seamlessly and the team has spent subsequent months refining UX and SEO to make the website really perform. Great job!
Ian Adams
E-commerce Manager
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